After graduating from the University of the Arts Utrecht (HKU), my work developed from visual art with commercial applications toward an autonomous, sensory-oriented art practice. Over the years, my focus shifted increasingly to the workings of the senses — and in particular to the sense of smell. Natural scent, olfactory experience, and the psychological and symbolic dimensions of fragrance have become the core of my artistic practice.
In my installations and objects, I use scent as a visual and meaningful medium. I explore how fragrance can touch, evoke memory, create connection, and open awareness. My work moves at the intersection of art, psychology, and ecology.
The scents I work with are pure, living, and natural: distilled by myself or sourced from certified organic producers. I do not represent a brand, but the world of scent itself; through experience, knowledge, and sustainability. In my work, I aim to give new meaning to the sensory language of fragrance and to make it accessible again. Hence: Ambass'Odor.
To ground my artistic research in knowledge, I completed professional training in Naturopathic Aromatherapy and studied psychology within the framework of C.G. Jung’s ideas. Since 2006, I have continued to deepen my understanding through seminars, symposia, and academic collaborations. This knowledge flows into my art, my publications, and my lectures.
In 2020, my book Geurpsychologie voor iedereen
(Scent Psychology for Everyone) was published by Akasha Publishers.


Claudia De Vos '64 | Hilversum | NL
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Master of Arts (MAP-D) | HKU University of the ARTS Utrecht ‘89
Naturopathic Aromatherapy | SBA Cum laude ’06
Jungian psychology | Odrerir ’07
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Member of ART society 'De Onafhankelijken' Amsterdam
And also
BEE keeper (to bee and not to bee)
Because nature matters.
And because bees — with their rich vocabulary of scent — are an inexhaustible source of inspiration in my work.
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The photo shows me on Jeju Island (South Korea), where I was an artist in residence in 2023 for the Olfactory art project OASIS. Together with beekeeper Kim Daesil, I explored the olfactory world of bees. His 400 colonies play a vital role in pollination and in maintaining the island’s biodiversity — a living ecosystem where art, scent, and nature come together.
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